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Fireproof Assessment
To dive deeper into your business's health, I’ve created the following assessment. Fill out the survey below, and if the statement is consistently true for your business right now, check the box.

Don't overthink your answers. Don’t do mental gymnastics or peacocking either. Answer truthfully so you can get a raw, honest snapshot of where you are today. This assessment should take you no longer than 3 minutes to complete.
Name *

First Name Last Name
Email *
example@example.com
Company Name
I have a clear, written vision statement that excites and inspires me. I revisit my mission regularly and use it to make business decisions. My team knows and can repeat our vision and mission and can repeat it without looking. I understand my leadership style and have built my business with that in mind. My personal purpose and business goals are aligned. I have a clear, compelling message that guides all of my marketing.
I know exactly who my ideal customer is and how to reach them. I have a CRM or tracking system for customer communication and follow-up. My branding is consistent, professional, and builds trust. My website clearly explains what we do, who it’s for, and why it matters. I regularly create or promote content that attracts leads (e.g., blogs, video, social).
I have a repeatable sales process that converts leads into paying customers. I know our conversion rate and how long it takes a typical lead to close. I have a lead generation system that works while I sleep. I know what makes us different and can clearly articulate it.
My business could run for a week without me and still deliver quality work. We have documented processes for our most important tasks. Everyone on my team knows their role, goals, and responsibilities. We use tools and systems to reduce mistakes and improve efficiency. Our customer experience is intentional and consistent.
I have a financial scoreboard I check regularly to see how I’m doing. I have a monthly rhythm for reviewing P&L, cash flow, and forecasts. I know my burn rate, profit margin, and break-even point. I pay myself consistently and sustainably. I have a plan for raising capital, reinvesting, or managing debt. I could survive 3 to 6 months of lower revenue without panic.
I bounce back quickly from setbacks and don’t dwell on failure. I have habits for protecting my mental, physical, and emotional health. I’m part of a community or circle that understands the founder's life. I know my limits and set boundaries to protect my energy. I believe this business is worth building and is possible to scale.
My calendar reflects my highest priorities, not just urgency. I delegate well and spend most of my time in my zone of genius. I have weekly space on my calendar for deep work every week, not just shallow tasks. We track key metrics over time to measure growth. I’m patient enough to let compounding results build. I don’t drop important work to attend to other people’s emergencies. I can quickly tell the difference between a shiny object and a real opportunity. I have a process for evaluating new ideas or distractions. We don’t waste time on phantom work that looks busy but isn’t effective. We regularly review and simplify inefficient processes.
Total
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333 East Main Street Suite

#185 Lexington, KY 40507

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Fireproof Assessment