Free Brand Evaluation
Is Your Brand Working
Is Your Brand Working
For
You?
Check every statement that's true for your business right now. Be honest — this is for you. In 2 minutes, you'll know exactly where your brand stands.
Your Progress
0 / 15 checked
Visual Identity
01
I have a professional logo that I didn't make myself in Canva or a free logo generator.
It was designed with intention — not just picked from a template.
02
I use my logo consistently across every platform — website, social media, signage, and printed materials.
03
My brand uses 3 colors or fewer — and I can name them right now with their exact hex or CMYK codes.
More than 3–4 colors is usually a sign of an undefined brand palette.
04
Everyone on my team — or anyone creating content for me — uses the correct brand colors and fonts every time.
05
My brand uses 1–2 consistent typefaces, and the same fonts appear on my website, marketing materials, and social posts.
Brand Clarity & Messaging
06
I can describe what my business does and who it's for in one clear sentence — and it actually appears somewhere on my website.
07
My brand has a defined tone of voice — I could hand a new team member a description of how we sound and they'd "get it."
Playful, authoritative, warm, bold — you know your voice and it shows up in your writing.
08
When a stranger lands on my website for the first time, it's immediately clear what I sell, who it's for, and why they should care.
Online Presence
09
My website looks and feels like it belongs to the same brand as my Instagram, Facebook, or other social profiles.
Consistent visuals, colors, and language across all channels.
10
I have professional photos or graphics that represent my brand — I'm not relying on stock photos that could belong to any business.
11
My social media graphics, post templates, or content look cohesive — not like they were designed by five different people.
Brand Strategy & Documentation
12
I have my brand assets saved and organized — logo files, color codes, and fonts are documented and easy to access.
Not just saved somewhere on your desktop — actually documented and ready to hand off.
13
My brand has been intentionally built to attract my ideal customer — it wasn't just thrown together when I launched.
14
I feel confident sending a potential client to my website or social media right now — it accurately reflects the quality of what I offer.
15
My brand has evolved and been updated in the last 3 years — it doesn't look like it was built when I first opened and never touched.
Check at least one box to reveal your results
0
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