I've watched hundreds of businesses close their doors, and almost all of them did so for the same reason. Starting a business is easy. Keeping it alive is one of the hardest things you'll ever do. 62% of small businesses never make it to year five. Of the ones that do survive, only 2.5% are still standing at year ten. Those numbers are brutal, and most founders don't find out how brutal until they're already in trouble.
Bolt Marketing CEO Chase Fairchild breaks down the 3 pillars of company culture: structure, space, and experience, and why culture is your real brand.
